Stacks App: Digital Cards
China to Finland Study Tour
The iPhone app ‘Stacks’ was designed and launched by PurpleMonky to be a revolutionary digital platform for exchanging and storing business cards, with the grand vision of reaching a global market in the near future.
The objective was to conduct physical research on behaviours associated with business cards in other countries, while collaborating with representatives from PurpleMonky and my interdisciplinary team, for the DFM Shanghai to Helsinki Study Tour 2013.
Based on our findings and observations we made recommendations and introduced design changes to the newly released app and the business strategy. We aimed to improve the functionality, user interface and features of the app, which make the user journey more appropriate for a global audience, to aid our industry sponsor in achieving their grand vision.